Blog
Playbooks and small experiments that make a storefront feel busy — and convert better.
A social proof checklist for stores that get traffic but few orders
Six places to add proof on a product page — and the one you should fix first if you only have an afternoon.
Sep 22, 2026 · 2 min read
Live visitor counters without the creep factor
A visitor counter can create honest urgency or make people feel watched. The difference is in how you write it and where you put it.
Sep 22, 2026 · 2 min read
Recent-purchase pop-ups: what they do well, and when they backfire
The recent purchase pop up is the most copied widget in ecommerce and the easiest one to get wrong. Here is the line.
Sep 22, 2026 · 2 min read